Defining the path of fitness industry
We are uncovering better ways of offering fitness service as health enhanced physical exercise by doing it and helping others do it.
Through this work we have come to value:
Any physical activity is better than no activity
Quality of life and lifespan over short term goals
Health fitness over sports performance
Holistic approach over atomistic approach
Quality of the movement over quantity (do no harm)
Science facts over individual experience
That is, while there is value in the items on
the right, we value the items on the left more.
© 2020, the above authors
this declaration may be freely copied in any form,
but only in its entirety through this notice.